James Gunn's Superman: Why Not Having a Super Bowl Trailer Is The Smart Move
James Gunn’s decision to skip a Super Bowl trailer for Superman has sparked debate, but it's actually a clever marketing strategy. By focusing on platforms like TikTok and YouTube, DC Studios can create lasting buzz without the high cost of a Super Bowl ad. Learn why this approach might be more effective in building long-term excitement for the film.


James Gunn has signed a rare five-month extension with DC Studios, raising questions about the future of the DCU. This article breaks down why the deal is so short, how upcoming ownership changes may be influencing Gunn’s decision, and why David Zaslav may want more completed projects before committing to a long-term contract. Learn what this move means for Superman, Supergirl, Lanterns, and the future of DC storytelling.