
James Gunn's Superman: Why Not Having a Super Bowl Trailer Is The Smart Move
James Gunn’s decision to skip a Super Bowl trailer for Superman has sparked debate, but it's actually a clever marketing strategy. By focusing on platforms like TikTok and YouTube, DC Studios can create lasting buzz without the high cost of a Super Bowl ad. Learn why this approach might be more effective in building long-term excitement for the film.
From Gene Hackman’s classic portrayal to Michael Rosenbaum’s Smallville genius and Jesse Eisenberg’s eccentric tech mogul, Lex Luthor has taken many forms across 80+ years. Now Nicholas Hoult is set to redefine Superman’s greatest enemy in James Gunn’s DCU — bringing a menacing yet calculated version of Lex driven by fear, power, and obsession. Could this be the Lex that finally wins over the public and rises to President Luthor? Or will his hatred of Superman keep him divided forever? Dive into the history, portrayals, and future of Lex Luthor in the DCU.