
James Gunn's Superman: Why Not Having a Super Bowl Trailer Is The Smart Move
James Gunn’s decision to skip a Super Bowl trailer for Superman has sparked debate, but it's actually a clever marketing strategy. By focusing on platforms like TikTok and YouTube, DC Studios can create lasting buzz without the high cost of a Super Bowl ad. Learn why this approach might be more effective in building long-term excitement for the film.
Superman’s $10 M presales signal huge demand. See James Gunn’s reboot tracking for a $95-125 M U.S. launch and up to $300 M worldwide opening.