 
      
      Your Hashtag Is Worthless: Why Hollywood Couldn’t Care Less About Your Trending Crusade
Think a viral hashtag can save your favorite show? Think again. We break down the data—and boardroom logic—showing why most fan campaigns fizzle unless cash backs them up.


 
            
              
            
            
          
             
  
  
    
    
     
  
  
    
    
     
  
  
    
    
     
  
  
    
    
     
  
  
    
    
     
            
              
            
            
          
             
            
              
            
            
          
             
            
              
            
            
          
             
            
              
            
            
          
            
Think Evil Dead is just a gory cult classic? Think again. Discover how Sam Raimi’s twisted universe secretly ties into A Nightmare on Elm Street, Friday the 13th, and even Jeepers Creepers—and why the 2013 “remake” was never a remake at all.