
Your Hashtag Is Worthless: Why Hollywood Couldn’t Care Less About Your Trending Crusade
Think a viral hashtag can save your favorite show? Think again. We break down the data—and boardroom logic—showing why most fan campaigns fizzle unless cash backs them up.
Think a viral hashtag can save your favorite show? Think again. We break down the data—and boardroom logic—showing why most fan campaigns fizzle unless cash backs them up.